“The people who come here are just the happiest people on the planet. Forty years is far from the end for us. We will keep the party going for all the people who call this place home every year. We’re just getting started.” —Rod Woodruff To think that the ultimate biker party and concert venue in … [Read More]

When was the last time you threw your leg over your scooter and rode out to spend the day enjoying everything that the biker lifestyle has to offer? That’s what Motofest was all about. This past July 24th Born To Ride Magazine proudly kickstarted the return of an all-American two-wheeled tradition … [Read More]

The H-D1 Marketplace, Harley-Davidson's online shopping experience for pre-owned H-D Certified bikes has become the largest online listing place. Launched in July 2021, H-D1 Marketplace boasts the largest selection of dealer pre-owned H-D motorcycles in the U.S. It is the only place to quickly and … [Read More]

This year’s 81st Annual Sturgis Motorcycle Rally took place from Friday, August 6 to Sunday, August 15, and it was a much-needed breath of fresh air for the hundreds of thousands of riders in attendance. We came, we partied our asses off, and lived to tell the tale. Law enforcement officials said … [Read More]

Harley-Davidson is celebrating the summer riding season with a new sweepstakes called the “Let’s Ride Challenge.” They're hoping to encourage riders to rack up more miles on the road by using the H-D.com app to track miles and complete daily challenges and activities. The more miles … [Read More]

Easyriders magazine has been known as the “biker’s bible” for over 50 years. Now, thanks to a new partnership, Classic Easyriders will kickstart a new era of interest in motorcycling, drawing on its rich heritage as an integral part of entertaining the biker lifestyle it serves. ER71 the branding … [Read More]

“More Mettle” at the Buffalo Chip Experience the creativity, spirit and personal expression of motorcycle history and the biker culture by visiting the Sturgis Buffalo Chip’s “Motorcycles as Art” Exhibition curated annually by legendary motorcycle photographer Michael Lichter. It all happens this … [Read More]

Harley-Davidson has launched a new Icons Collection, to offer very limited-edition motorcycle models designed to elevate traditional forms and celebrate Americana, either by revisiting classic Harley design themes or by exploring ideas that represent the future of motorcycle style.  The … [Read More]