The H-D1 Marketplace, Harley-Davidson’s online shopping experience for pre-owned H-D Certified bikes has become the largest online listing place. Launched in July 2021, H-D1 Marketplace boasts the largest selection of dealer pre-owned H-D motorcycles in the U.S. It is the only place to quickly and easily search through more than 22,000 pre-owned H-D listings from over 500 U.S. dealers.
“With H-D1™ Marketplace, it was our intention to change the face of the online marketplace for pre-owned Harley-Davidson motorcycles, aligned to our Hardwire priorities. We have seen the power of the H-D Certified™ program, driving desirability, enhancing the overall customer experience and providing an extra level of confidence for our customers in their purchase. We wanted to ensure that our riders have access to the largest selection of the best Harley-Davidson motorcycles, backed by the strength of our dealers – today, we have achieved that initial goal. H-D1™ Marketplace will continue to evolve and it’s our ambition that it becomes the ultimate online home for pre-owned Harley-Davidson motorcycles,” Harley-Davidson CEO Jochen Zeitz explained.
Customer experience is a key element of Harley’s latest “Hardwire Strategic Plan”, aimed to make H-D the most desirable motorcycle brand in the world. The H-D1 Marketplace also features insurance and financing options, as well as a ‘Sell My Bike’ feature, all from the comfort of your home. Check it out here.